Our Product Offer

Comprehensive range of over 7000 lines

  • Fresh range of over 2000 lines, including meat and fish, and specialist seasonal products.

  • Over 1000 own brand lines across all tiers.

  • Access to Booker Cash and Carry for emergency top-ups.

  • Access to an even broader range via our drop shipment suppliers.

  • Promotional programme with 170 new offers every four weeks and an average POR of 20%.

Own Brand Ranges

  • Budgens own brand ranges cover all value tiers.

  • Discover the Choice, Happy Shopper and Euro Shopper ranges deliver our value proposition and are great alternatives to brand leaders.

  • Farm Fresh produce provides a comprehensive choice, from value ranges through to premium but affordable products.


Jack's is an exclusive range of products from Tesco and we are pleased to announce that we are launching the first Jack's products in Booker Retail Partners on Wednesday 23rd September.

  • 43 Products Launching 23rd September.

  • Minimum 30% POR & competitive RRPs.

  • 4 Fresh & Breaded Poultry lines.

  • Added Value Meat lines.

  • Sausage lines.

  • Pies & Accompaniments.

  • Wet or Breaded Fish Lines.

  • Seafood lines.

  • Rolls & Bakery lines.

  • Afternoon Tea & Cakes.

  • Further products launching soon.

Discover Jacks

Quality Fresh

  • Produce and dairy.

  • Over 280 fresh products.

  • All minimum 25% POR.

  • Produce sourced direct from grower for improved availability and freshness.

him awards 19 Shoppers Favourite Convenience Retailer - Healthier Choices Winner - Shoppers Favourite Impulse Convenience Retailer

Good to go

  • A range of 45 lunchtime products including core & premium sandwiches, wraps, subs, rolls, salads, vegan and vegetarian options. 50% of the range is under 400 calories. Minimum 45% POR.

  • Extensive hot breakfast, hot lunch, baguette, sweet treat and continental bakery lines.

  • Coffee from entry level to bean to cup Barista options.

  • Food to Go run with porridge and pasta pots displayed within the fixture.

Food to go shelving


  • Premium chilled range including award-winning lines.

  • Over 40 products.

  • All minimum 30% POR.

  • Delicious, top quality products for the discerning shopper.

Premium Products

Mid Tier

  • Mid-tier chilled range including award-winning lines.

  • Over 180 products with over 30 ready meals (including vegetarian and vegan options).

  • Minimum 25% POR.

  • Competitive mix and match consumer offers.

Great Choice Products

Great Quality
Great Prices

  • Mid-tier own brand range.

  • Over 140 products across key categories.

  • All minimum 30% POR.

  • A quality alternative to brand leaders.

Great Quality Products

Low Prices

  • Entry level everyday essentials.

  • Over 70 products.

  • All minimum 30% POR.

  • Fastest growing value range in the UK.

Permanently Low Prices Products

Our Bakery Section

We offer a delicious range of over 200 freshly baked breads and treats to get your customers' day off to a good start.



A number of concessions are available including the Cook branded range of premium frozen meals.


Local sourcing is
a real source of pride

Budgens retailers don't just claim they're local, they live up to the promise of being truly local. We encourage our retailers to stock produce sourced from butchers, bakers, farmers and growers operating within their own local community.


Getting Started

A Budgens store needs a 1,000 to 5,000 square foot sales area. They can be leasehold or freehold.

Is your site suitable?