Our Product Offer

Comprehensive range of over 9000 lines

  • Fresh range of over 2000 lines, including meat and fish, and specialist seasonal products.

  • Over 1000 own brand lines across all tiers.

  • Access to Booker Cash and Carry for emergency top-ups.

  • Access to an even broader range via our drop shipment suppliers.

  • Promotional programme with 170 new offers every four weeks and an average POR of 20%.

Own Brand Ranges

  • Budgens own brand ranges cover all value tiers.

  • Discover the Choice, Happy Shopper and Euro Shopper ranges deliver our value proposition and are great alternatives to brand leaders.

  • Farm Fresh produce provides a comprehensive choice, from value ranges through to premium but affordable products.

  • 14 lines across key cuts of beef, lamb, pork and chicken.

  • Case size of 4.

  • Minimum POR 27%.

  • '2 for £7' or '2 for £5' multi buys on all meats.

The Meat Market Products

An exclusive range from Tesco

  • Over 100 lines across grocery, meat, fish and bakery.

  • Minimum 25% POR & competitive RRPs.

  • Further products launching soon.

Discover Jacks

Quality Fresh

  • Produce and dairy.

  • Over 175 fresh products.

  • All minimum 25% POR.

  • We work closely with growers for availability and to ensure freshness.

Good to go

  • A range of over 30 lunchtime products including core & premium sandwiches, wraps, subs, rolls, salads, vegan and vegetarian options. 50% of the range is under 400 calories. Minimum 40% POR.

  • Extensive hot breakfast, hot lunch, baguette, sweet treat and continental bakery lines.

  • Coffee from entry level to bean to cup options.

  • Food to Go run with porridge and pasta pots displayed within the fixture.

Food to go shelving


  • 19 Premium chilled range including award-winning lines.

  • All minimum 25% POR.

  • Delicious, top quality products for the discerning shopper.

Premium Products

Mid Tier

  • Mid-tier chilled range including award-winning lines.

  • Over 180 products with over 30 ready meals with average shelf life 22 days

  • Vegetarian and vegan options.

  • Minimum 25% POR.

  • Competitive mix and match consumer offers.

Great Choice Products

Great Quality
Great Prices

  • Mid-tier own brand range.

  • Over 140 products across key categories.

  • All minimum 30% POR.

  • A quality alternative to brand leaders.

Great Quality Products

Low Prices

  • Entry level everyday essentials.

  • Over 70 products.

  • All minimum 30% POR.

Permanently Low Prices Products

Our Bakery Section

We offer a delicious range of over 200 freshly baked breads and treats to get your customers' day off to a good start.



A number of concessions are available including the Cook branded range of premium frozen meals.


Freedom to Retail

Flexibility to independently source up to 25% of purchases allows you to build unique propositions and range specialist local products such as craft beers, breads, cheeses and meats. New IT systems give retailers full control of their pricing.


We felt we’d gone as far as we could with Spar. The Budgens brand has given a completely different perception, and customers are spending more because of the ranges we’ve put in. It’s more of a destination with food-to-go and meal for tonight.

Will Le Vaillan, Le Vaillant Budgens, Dundry, Somerset

Getting Started

A Budgens store needs a 1,000 to 5,000 square foot sales area. They can be leasehold or freehold.

Is your site suitable?