OnGoing Support

Grow your business

  • Work with our dedicated Regional Development Managers who are committed to growing your business.

  • Take advantage of our FREE marketing support.

  • Maximise your product availability.

Retailer Support

Each store has a dedicated Regional Development Manager. We have close relationships with all our retailers, supporting them with action planning, refits, new stores and category development. Your RDM will help resolve operational issues and advise on best practice. Our focus is helping you to maximise your profitability.

RDM Photos

We also provide:

  • Planogram and range support.

  • The Budgens Retail Excellence website which contains a wealth of information, including planograms, product lists and seasonal merchandising advice.

  • A Smart Savings affinity scheme providing reduced utility costs.

  • Seven day customer service support.

Marketing & Promotions

Market leading promotions and FREE marketing support.

  • Over 100 promotional offers every 4 weeks with average POR of over 20%.

  • All-in-one trading pack with barcodes for easy ordering.

  • FREE promotional point of sale, seasonal event kit and leaflet scheme.

  • Social media support with locally targeted advertising.

Marketing Support & Enhanced promotional programme

Market Leading Supply Chain

Comprehensive Range of Over 9,000 Lines

  • Over 2,000 fresh lines, including meat, fish, and specialist seasonal products.

  • Access to Booker Cash & Carry for emergency top-ups. Purchases are included in Spend and Save rebate scheme.

  • Access to an even broader range via our drop shipment suppliers.

  • Partnerships with Cook and Laithwaite’s for premium frozen and wine offers.

  • We actively encourage stocking local products.

Supply Chain

  • A national supply network with multi-temperature deliveries up to six days per week.

  • Fully delivered service direct to store.

  • Composite deliveries within a 2 hour time slot.

  • 98% delivered availability.


Since joining Budgens my sales, profit, cash flow and footfall have all improved.

Phil Whitaker, Whitaker's Budgens, Gilberdyke

Market Leading Fresh Range

A comprehensive range of over 2000 lines including meat, produce, bakery, milk and dairy, deli and food to go.

Discover our product offer